Club Membership Drive
Golf Queensland has developed creative material to implement a membership drive campaign at golf clubs around Queensland.
This generic marketing campaign supports Golf Queensland’s vision of ‘more people, playing more golf’ as it is to be used by golf clubs to attract non-members to their club. The campaign has been established with the aim of assisting clubs address the decline in membership numbers that many are experiencing.
The promotional concept of the campaign is ‘drop in more often’ and will target the casual golfer who has a desire to play more often. The advertising concept is designed to be eye catching, motivating and easy for clubs to implement. Ease of display has been a key consideration, taking into account the various and diverse physical environments in which the material is to be used.
Golf Queensland will provide a complete package for marketing of membership, including advertising materials and information to assist with implementation of the campaign. The total package clubs will receive reinforces the need for clubs to consider what they are offering new members and how they are offering it.
Clubs will receive:
- 3x 1.5m self-standing easy to display corflute banners
- 250x small table talkers which can be displayed on reception desks, bars, pro-shop counters and tables
- 1,000x drink coasters
- Advertisements for display on club websites
- Implementation guide
- Membership Marketing Manual
- Registration of Interest in club membership form template
Register your clubs interest below.